Goes behind the labels and hype to consider the economic, social and ethical questions that arise when big business is mixed with human suffering and a large dose of advertising. The development, approval and marketing of a new drug can take from 7 to 10 years and cost up to $125 million. To insure adequate monetary return, drug companies have turned to marketing techniques that include celebrity endorsement and promotion that sometimes avoid mention of dangerous side effects.
Prescriptions for Profit 1989 HD | Documentary film | Judy Woodruff | History, philosophy, social & capitalism
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